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鈥淚t was a great experience to really understand the capacity and operational issues that smaller businesses face.鈥�

鈥淥ur analytical program doesn鈥檛 often give us the chance to explore the retail world, so this competition has been really meaningful for our personal growth.鈥�

鈥淭he RIC is extremely exhilarating. Competing against 30 to 40 teams from so many different backgrounds makes it exciting to see what you can bring to a case.鈥�

鈥淎s an international student, this competition was an invaluable opportunity to understand the Canadian market while applying my passion for advising small businesses.鈥�

鈥淩IC gave us the rare chance to solve real challenges for a Quebec SME鈥攂lending creative problem-solving with strategic thinking in a dynamic retail setting.鈥�