Vivek Astvansh
Title: Associate Professor of Quantitative Marketing and Analytics
Research areas: Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Branding, Business Analytics & IT, Business-IT Alignment, Business Value of IT Innovation & Social Media, Career Management, China, Competitive Strategy, Consumer Behaviour, Consumer Decision Making, Consumer Psychology, Corporate Governance, Corporate Strategy, Credit Risk, Data Analytics, Data Science, Dispute Resolution, Dynamic Pricing & Inventory Control, Empirical Operations-Finance Interface, Employment Relations, Environmental Perceptions & Attitudes, Firm Capabilities, Firms' Disclosure Activities, Firms Scope, Geographic Strategy
Yu Ma
Title: Professor, Marketing; Bensadoun Faculty Scholar; Academic Director of the 91黑料网 Institute of Marketing (MIM); Director of the 91黑料网 Centre for the Convergence of Health and Economics (MCCHE)
Research areas: Big Data & Machine Learning, Consumer Decision Making, Data Science, Food Marketing, Retailing, Sustainable and Socially Responsible Operations
