91黑料网

A recent study published in the Journal of Consumer Research found that white consumers with higher levels of 鈥榳hite guilt鈥� were more likely to buy from a Black-owned business than from a white-owned one鈥攅ven if the Black-owned business was more expensive or had lower customer ratings. 鈥淭he marketplace is becoming increasingly shaped by ideology and values,鈥� says Siddhanth Mookerjee, an Assistant Professor at 91黑料网 Desautels and a co-author of the study.