/channels/news_feeds/all/term/Sid%20Mookerjee/rss en /channels/channels/news/minority-business-owners-can-benefit-guilt-marketing-366240 <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>A recent study published in the Journal of Consumer Research found that white consumers with higher levels of ‘white guilt’ were more likely to buy from a Black-owned business than from a white-owned one—even if the Black-owned business was more expensive or had lower customer ratings. “The marketplace is becoming increasingly shaped by ideology and values,” says <a href="/desautels/siddhanth-mookerjee"><strong>Siddhanth Mookerjee</strong></a>, an Assistant Professor at 91������ Desautels and a co-author of the study.</p></div></div></div><div class="field field-name-field-published-date field-type-datestamp field-label-hidden"><div class="field-items"><div class="field-item even"><div class="custom-multi-date"><div class="multi-date first"><span class="label">Published: </span><span class="day">4 </span><span class="month">August </span><span class="year">2025</span></div></div></div></div></div> Mon, 04 Aug 2025 17:46:07 +0000 webfull 210268 at /channels /channels/channels/news/reparative-consumption-role-racial-identity-and-white-guilt-consumer-preferences-365362 <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Siddhanth Mookerjee" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/siddhanth_mookerjee.jpg?itok=yrL2bWwI" style="width:220px; height:220px; float:left" title="Siddhanth Mookerjee" /></p> <p><strong>Authors: </strong>Rishad Habib, Ekin Ok, Karl Aquino, <a href="/desautels/siddhanth-mookerjee"><b>Siddhanth Mookerjee</b></a> and Yann Cornil</p> <p><strong>Publication:</strong> <i>Journal of Consumer Research</i><br /> Forthcoming<br /> Published online 04 April 2025</p> <p><b>Abstract</b>::</p></div></div></div><div class="field field-name-field-published-date field-type-datestamp field-label-hidden"><div class="field-items"><div class="field-item even"><div class="custom-multi-date"><div class="multi-date first"><span class="label">Published: </span><span class="day">12 </span><span class="month">May </span><span class="year">2025</span></div></div></div></div></div> Mon, 12 May 2025 15:56:53 +0000 webfull 209235 at /channels /channels/channels/news/twice-nice-longitudinal-field-study-separate-vs-combined-nudges-laundry-behaviors-named-acr-best-361125 <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Siddhanth Mookerjee" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/siddhanth_mookerjee.jpg?itok=yrL2bWwI" style="width:220px; height:220px; float:left; margin:8px" title="Siddhanth Mookerjee" /></p></div></div></div><div class="field field-name-field-published-date field-type-datestamp field-label-hidden"><div class="field-items"><div class="field-item even"><div class="custom-multi-date"><div class="multi-date first"><span class="label">Published: </span><span class="day">12 </span><span class="month">November </span><span class="year">2024</span></div></div></div></div></div> Tue, 12 Nov 2024 15:05:29 +0000 webfull 204293 at /channels