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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the 91ºÚÁÏÍø Course Catalogue at .

CGM2 625 Sales Management and Negotiation Strategies (3 credits)

Offered by: Management & Entrepreneurship (School of Continuing Studies)

Overview

Management : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models.Business negotiation strategies.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • Restrictions: Not open to students who have taken CGM2 520.

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