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UID:20251003T194140EDT-2502TB8b4J@132.216.98.100
DTSTAMP:20251003T234140Z
DESCRIPTION:Talk by Professor Kaitlynn Mendes of Western University on Trad
 wife representations on TikTok.\n\nIn recent years\, there has been an exp
 losion of interest in “tradwives\,” or “traditional wives.” Tradwives’ pop
 ularity has been most observed on TikTok\, a platform that facilitates ide
 ntity-laden performances. Far from a harmless TikTok trend\, pundits have 
 decried tradwives as mainstreaming far-right and neo-fascist political ide
 ologies that would limit women’s participation in the public sphere. Howev
 er\, little empirical research has sought to tease out what exactly is und
 erlying the tradwife phenomenon. In our work\, we explored 262 TikTok vide
 os using #tradwife. We find that tradwives elide any singular conceptualiz
 ation. Tradwives contain a varied set of aesthetics and narratives\, from 
 “homestead wives” who embrace an “off-the-grid” lifestyle of self-sufficie
 ncy\, to “alt-wives\,” who sport non-traditional body modifications\, like
  tattoos and piercings\, but reject the promises of modern feminism. This 
 work signals that we ought to think of tradwives as a diverse group with h
 eterogeneous methods and reasons for contesting contemporary gender roles.
 \n
DTSTART:20251003T143000Z
DTEND:20251003T163000Z
LOCATION:Room 116\, Peterson Hall\, CA\, QC\, Montreal\, H3A 0E6\, 3460 rue
  McTavish
SUMMARY:Hashtags and Homemaking: Exploring Tradwife Identities on TikTok
URL:/sociology/channels/event/hashtags-and-homemaking-
 exploring-tradwife-identities-tiktok-367861
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