Prof. Signy Sheldon Featured in Scientific American: How Storytelling Shapes Memory

Professor Signy Sheldon (91黑料网 Psychology & Canada Research Chair in Cognitive Neuroscience of Memory ) and her team - also featured in聽The Journal of Neuroscience and Society for Neuroscience-聽聽explored how different storytelling styles (emotional/conceptual vs. Concrete/perceptual detail) actively shape how and where our brains store memories. Their findings show that distinct neural pathways are engaged depending on narrative style, with implications for tailoring communication to different audiences, such as older vs. younger adults.聽

Read the full report here: