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The Sweet Embellishments of the Glucose Goddess

Does Jessie Inchauspé medicalize normalcy?

Move over, Food Babe. There’s a new food influencer in town and she is no mere “babe.” This one hangs out on Mount Olympus.

Much like a superhero, she has an origin story. At age 19, the woman who would later adopt the moniker of Glucose Goddess broke her back while jumping off a waterfall. In the wake of the accident, mental health problems emerged. She pushed on, getting her undergraduate degree in mathematics and her Master’s degree in biochemistry, eventually landing a job in product management at 23andMe, the company that takes your DNA and claims to unearth your biological mysteries.

It was at that company that she enrolled in a pilot study to wear a continuous glucose monitor—a disc stuck to the skin that measures the glucose in the fluid just beneath the skin as a proxy for how much sugar is in your blood—and it changed her life, despite her not having diabetes. She claimed that spikes in her mental distress were correlated with spikes in her blood sugar. Jessie Inchauspé became The Glucose Goddess, a French influencer with a sickness-to-health story, quoted inVanity FairԻVogue,ready to change your life and sell you a supplement.

In order to learn more about her claims, I had to go from casual reader to potential customer. I had to give her my email address.

Hacking your body with dietetics 101

Every health influencer has their bugaboo, a secret villain that is draining your life force like a vampire. Inchauspé’s bugbear is spikes in blood sugar.

You see, when we consume something sweet, it gets broken down into smaller and smaller molecules, like a piece of IKEA furniture being disassembled. This process takes place as the food moves from our mouth to our stomach to our small intestine, and it is in the latter that the resulting smaller sugars like glucose pass through the intestinal membrane and enter our bloodstream. This sudden “spike” of glucose in the blood is detected by our pancreas. It releases more insulin, which helps cells absorb the glucose from the blood so that it can be used as energy.

According to the Glucose Goddess, these “postprandial” spikes, so-called because they occur after a meal, lead to fatigue, infertility, mental health disorders, wrinkles, and seemingly every negative health outcome you can think of. In a bit of shocking fearmongering, she told an interviewer that glucose spikes cause a phenomenon that, ageing us, and then killing us. Her website offers a quiz to find out if her solutions are right for you—spoiler alert, they almost always are on sites like hers, and you end up on a mailing list when you try to see your results. With questions like “do you need coffee to be able to feel awake” and “do you find it difficult to lose fat if you want to,” she guarantees that almost everyone will qualify for her intervention.

A rise in blood glucose level after a meal is normal. I asked Dr. Michael Tsoukas, a researcher and endocrinologist at 91 who specializes in diabetes. In between meals, the concentration of glucose in the blood tends to range between 4 and 6 millimoles per litre of blood. After eating, he tells me, that concentration can go up by 2 or 3 millimoles, even going as high as 11. Beyond 11, it becomes a sign of diabetes, meaning that the body has a problem absorbing the sugar from the meal. But even if it doesn’t surpass 11, prolonged glucose spikes after a meal are a sign of impaired glucose tolerance, one of the diagnostic criteria indicating pre-diabetes which can eventually turn into diabetes. (Some sources will report blood glucose levels in milligrams per decilitre or mg/dL. You can useto do the conversion.)

“Whether the spikes [in glucose in the blood after a meal] cause organ damage,” he writes to me, “has been debated for years.” There is some evidence showing associations with inflammation and cardiovascular disease, and infertility is seen more in people with either pre-diabetes or diabetes, but the real worry for now is when spikes go above 11 or stay elevated for too long.

Jessie Inchauspé, meanwhile, advertises a free list ofto avoid wild spikes in your blood sugar. What is true among her list is so basic that it’s hardly a secret, while the rest is questionable. Prioritizing a savoury breakfast over a sweet one? Very reasonable. Avoiding the eating of sugars and starches on their own but accompanying them with protein, fat and/or fibre? A good recommendation.

But eating food in a strict order, with fibre going down the gullet first, followed by protein and fat, and ending with carbs? “We know food doesn’t work that way,” says Leah McGrath. She is a registered dietitian and founder of. “How are you supposed to eat a bowl ofchicken, beans, and rice?” she asks me rhetorically. Ditto for sandwiches. As for Inchauspé’s tip to drink one tablespoon of vinegar before your meal to reduce your blood sugar spike by up to 30%, Abby Langer, a former clinical lead dietitian turned science communicator,that the studies propped up behind this recommendation tend to be small and were done in people with diabetes, who are not Inchauspé’s target audience.

Should we all wear a continuous glucose monitor?

The theoretical prevention of blood glucose spikes is one thing, but Inchauspé also wants tosee the data, which is why she hasfor the Stelo Glucose Biosensor, a continuous glucose monitor (CGM) made by Dexcom which costsdepending on the subscription. (The sensor that sticks to your skin needs to be changed every 15 days, hence the subscription model.) Should we all be tracking our blood glucose levels, even those of us who don’t have a diagnosis of diabetes or prediabetes?

“Not at all,” Dr. Tsoukas tells me. The list of people who would best benefit from a CGM, according to him, is limited to situations where there is a clear reason to look at blood sugar levels: those diagnosed with diabetes or prediabetes; those with a family history of diabetes or who have obesity and who want to rule out having prediabetes or diabetes themselves; pregnant people at risk of gestational diabetes; those with multiple episodes of low blood sugar for no clear reason; and people who use certain medications, like steroids and psychiatric drugs, that can raise blood sugar levels.

Outside of these situations, wearing a CGM is a harder choice to justify, scientifically. Dr. Tsoukas tells me that a CGM “definitely leads to health habit improvement” in people without diabetes, by increasing awareness and understanding of what diet and exercise do to the body. (He pointed out that he has given paid talks to general practitioners for Abbott, the makers of the continuous glucose monitor Freestyle Libre.)

The twist, though, is that CGMs have been shown toblood sugar levels in people without diabetes and to reportin those levels in those same people, possibly because blood glucose levels are influencedbut also by stress, tiredness, and other changes to our body. Moreover, improving health habits long-term is, and obsessing over real-time data relating to food can lead some people down the road to an eating disorder.

Inchauspé may call the CGM she endorsesbut so far, I’m not seeing enough evidence that we should all stick a white sensor on our arm to monitor our blood sugar levels, though I’m open to changing my mind in the future.

There’s always a supplement

Health influencers like the Glucose Goddess are a dime a dozen. They break free of the dullness of academia with vibrant branding, themed colours, and aspirational photo shoots. They drum up excitement with a wall of anecdotes from anonymous people who say that they changed their lives. They get book deals, and TV shows, and speaking engagements, Իto promote “holistic health,” and online courses where you too can become “Glucose Revolution certified” by payingto watch six hours of online classes.

And, of course, they have a supplement to sell you. Inchauspé’s is the—no relation to COVID-19’s spike protein. She claims it can reduce your blood glucose spikes by up to 40% with its combination of vegetable extracts, cinnamon, lemon extract, and white mulberry leaf extract. Like the glucose monitor she endorses, the formula is sold as a subscription, this one just shy of USD 30 a month.

She provides a long list of clinical studies that allegedly back her choice of ingredients, with none of the studies having tested this specific combination. For cinnamon, the only reference I saw her cite is, where giving people with type 2 diabetes a daily dose of cinnamon was reported as lowering blood glucose. Not only was this study contradicted byover the years, but the scientific journal that published it just released anThere are major holes in how this study was reportedly conducted and its results analyzed, and as epidemiologist Gideon Meyerowitz-Katz pointed out on, for this study to be accurate, it would mean that cinnamon—the spice most of us have in our cupboard—improves blood glucose levelsbetter than Ozempic. Colour me skeptical.

As for the other ingredients in her supplement, some of the studies she supplies as proof have little if anything to do with controlling blood sugar. The lemon extract she uses has been trademarked as Eriomin and it contains two molecules extracted from the citrus fruit: eriocitrin and naringenin. The trials tend to be small; the results, not particularly impressive; and many of these studies involve the makers of Eriomin to one degree or another. It’s also important to compare a supplement like naringenin with actual, proven medication: one of the studies she lists on her website was published in, and it shows a long table with the many, many substantiated benefits of metformin—an off-patent drug commonly used to treat diabetes—while naringenin’s corresponding benefits are mostly answered by a literal series of question marks.

Then, there’s mulberry leaf extract, the ingredient with the most studies provided by Inchauspé. Athat she herself cites and which was published in 2023 reports that the studies done in humans were of low quality and the supplement did not appear to significantly lower blood glucose levels in healthy people, i.e. participants who did not have diabetes, i.e. Inchauspé’s target audience for this supplement. It’s also important to mention that mulberry leaf extract is part of traditional Chinese medicine, a hodgepodge of ancestral traditionsformalized under Mao Zedongduring the Chinese Cultural Revolution, and most of the studies done on its potential for lowering blood glucose levels were conducted in Asian countries.

And those vegetable extracts filling out the rest of her Formula? They’re just there to boost your dose of antioxidants.

Is she a nutrition expert?

Jessie Inchauspé has some good recommendations, sure, but none of them are secrets or hacks, and whatever isn’t old news is perched on iffy ground. You may think that her Master’s degree in biochemistry qualifies her to give nutrition advice that sometimes strays from the mainstream, but it does not. Coming out of my own bachelor’s degree in biochemistry and my Master’s in molecular biology, I was in no position to advise people on what they should or shouldn’t eat. “She is not a medical doctor,” McGrath, the dietitian, told me, “and definitely not an endocrinologist,” the specialty that treats diabetes, “not a dietitian and not a certified diabetes educator.”

Driving this point home, in one of the emails I received from the Glucose Goddess I was invited to fill out my weight, age, and sex to be told how much protein I should consume in a day. The result was much higher than what an actual registered dietitian recommended for me, and Inchauspé’s quiz did not even ask about my workout habits, which play a role in how much protein I should be consuming.

But just below my results was an ad and link to buy her Anti-Spike supplement.

If you want to keep your blood sugar from yo-yoing too much, you can learn about the glycemic index of the food you eat, meaning the degree to which these items will raise your blood sugar. Diabetes Canada, for instance, hason this topic.

And if you’re looking for a nutrition plan, I propose leaving the Glucose Goddess up on her mountain and booking an appointment with a mere mortal registered dietitian instead. The advice you will get will be personalized and based in actual evidence.

Take-home message:
- Jessie Inchauspé, also known as the Glucose Goddess, is an influencer who blames bad health on spikes in blood glucose after a meal, even in people without diabetes
- Her “hacks” to prevent these spikes are either run-of-the-mill advice freely available elsewhere or they are questionable
- She advocates for the wearing of a continuous glucose monitor, even though there is enough evidence that we should be skeptical of such a universal recommendation
- She sells a dietary supplement to prevent these blood glucose spikes, even though no study has scientifically tested her supplement and many of the studies she cites for its individual ingredients do not show the benefits she claims


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