BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260709T074116EDT-82480vSkKM@132.216.98.100 DTSTAMP:20260709T114116Z DESCRIPTION:This workshop will provide an overview of the different types o f market research\, how to analyze the competition\, and the resources ava ilable at 91ºÚÁÏÍø to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a mark et research canvas tool.Learning outcomes:Describe at least two of the ben efits of market research.Formulate the strategy to identify customer segme nts and market size.Formulate the strategy to perform a competitive analys is.Use the market research databases available via 91ºÚÁÏÍø Library.REGISTER HERE! DTSTART:20250327T200000Z DTEND:20250327T210000Z LOCATION:Adams Building\, QC\, Canada\, Montreal\, H3A 0E8\, 3450 rue Unive rsity SUMMARY:Market Research and Analysis of Competition URL:/involvement/channels/event/market-research-and-an alysis-competition-363635 END:VEVENT END:VCALENDAR