BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260411T020528EDT-40366grsOu@132.216.98.100 DTSTAMP:20260411T060528Z DESCRIPTION:The very nature of entrepreneurship means that company founders will often have to do a little bit of everything: product development\, f inancial planning\, human resources\, and yes - sales. This can be a chall enge for some founders\, many of whom often believe that good technology s ells itself. But the reality is quite different\, and all entrepreneurs wi ll need to learn how to sell so that their businesses will survive. But ho w can people without sales experience or aptitudes become convincing sales people? The MIF has assembled a panel of experts to help learn how these s kills can be developed.\n\nFrederic Aouad is the Chief Commercial Officer for Stay22\, a software company. He helped the company scale up from singl e digit to 9 digit sales revenue in a few short years. He has over 15 year s in sales and sales management experience.\n\nJohn Nikolopoulos is an ins tructor at the Desautels Faculty of Management\, and a senior sales execut ive with over 30 years experience in B2B and B2C sales\, in both the US an d Canada.\n\nThis event is open to all: registration is now open.\n DTSTART:20260618T160000Z DTEND:20260618T170000Z SUMMARY:MIF Lunch & Learn 27: Sales for Non-salespeople URL:/innovation/channels/event/mif-lunch-learn-27-sale s-non-salespeople-372237 END:VEVENT END:VCALENDAR