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Economic uncertainty creates new opportunities for growth

Published: 7 July 2026

As Canada faces economic uncertainty driven by trade tensions, inflation and shifting global markets, Robert Nason, associate professor at 91 Desautels, is urging businesses to adopt a more entrepreneurial mindset.

Rather than taking a “wait-and-see” approach, Nason argues that organizations should view uncertainty as an opportunity to experiment, diversify suppliers and explore new markets.

Small, calculated moves can help businesses identify growth opportunities while limiting risk. “When the environment is shifting so quickly, you need to keep your feet in the water, keep testing things out a little bit,” Nason said, warning that inaction can leave companies behind more agile competitors. 

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