Vivek Astvansh
Title: Associate Professor of Quantitative Marketing and Analytics
Research areas: Advertising, Behavioural Strategy, Big Data & Machine Learning, Brand Equity, Branding, Business Analytics & IT, Business-IT Alignment, Business Value of IT Innovation & Social Media, Career Management, China, Competitive Strategy, Consumer Behaviour, Consumer Decision Making, Consumer Psychology, Corporate Governance, Corporate Strategy, Credit Risk, Data Analytics, Data Science, Dispute Resolution, Dynamic Pricing & Inventory Control, Empirical Operations-Finance Interface, Employment Relations, Environmental Perceptions & Attitudes, Firm Capabilities, Firms' Disclosure Activities, Firms Scope, Geographic Strategy
Matissa Hollister
Title: Assistant Professor (Teaching), Organizational Behaviour | Social Initiative Coordinator
Research areas: Career Management, Changing Nature of Work & Retirement, Comparative Labour & Industrial Policies, Data Analytics, Employment Instability & Insecurity, Human Resource Management, Labour Force & Labour Market, Managerial Careers, Organizational Theory, Trends in Career Patterns, Work & Family
