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DESCRIPTION:EVENT CANCELLED\n\nChristiane Bode - Imperial College London\n
 \nTitle of talk: CSR AS AN EMPLOYEE RETENTION TOOL: A RELATIONAL APPROACH
 \n\nDate: Friday January 26\, 2024\n	Time:10:30 AM -12:00 PM\n\nAbstract:\n
 \nMany firms initiate corporate social responsibility (CSR) programs to ad
 dress issues of social and environmental concern. Yet\, employees are incr
 easingly skeptical of the authenticity of the firms’ CSR claims\, accusing
  employers of using CSR for public relations (PR) purposes (i.e.\, greenwa
 shing). Hence\, even well-intentioned firms who do engage in CSR face an a
 uthenticity problem. In this study we investigate how firms can increase e
 mployees’ perceptions of the authenticity of their CSR efforts. We develop
  a relational approach and propose that exposure to colleagues who have pr
 eviously taken part in the firm’s CSR activities provides social proof whi
 ch increases employees’ perceptions of the firm’s authenticity. Furthermor
 e\, we argue and show that authenticity perceptions significantly reduce e
 mployee turnover\, for employees who have not directly engaged in the CSR 
 program. A mixed-methods approach comprised of two studies - an experiment
  involving 454 employees hired to work for a hypothetical company and anal
 ysis of longitudinal data on 5\,744 employees in a management consultancy 
 - provides evidence that exposure to CSR colleagues increases perceptions 
 of organizational authenticity and in turn reduces turnover of employees. 
 Our study contributes to a deeper understanding of the relationships betwe
 en CSR\, authenticity perceptions\, and human capital benefits.\n
DTSTART:20240126T153000Z
DTEND:20240126T170000Z
SUMMARY:EVENT CANCELLED - Organizational Behavior Research Seminar: Christi
 ane Bode
URL:/desautels/channels/event/event-cancelled-organiza
 tional-behavior-research-seminar-christiane-bode-354587
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