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UID:20260605T235554EDT-5553C2no8j@132.216.98.100
DTSTAMP:20260606T035554Z
DESCRIPTION:Measuring what users really experience: Using neuroscience to i
 nform information system research\n\nDr. Pierre-Majorique Léger\n\nPresent
 er: Pierre-Majorique Léger\, PhD\, is a researcher\, inventor and entrepre
 neur. He is the chairholder of the NSERC-Prompt Industrial Research Chair 
 in User Experience (UX). His research seeks to improve the user experience
  (UX) by analyzing massive amounts of bio -physiological data generated du
 ring human-IT interactions (HCI). His industrial research partners include
  Deloitte Digital\, Sobeys\, Desjardins\, D-Box\, Videotron\, Banque Natio
 nale\, CN and CAE. He is a Full professor of IT at HEC Montreal\, as well 
 as invited professor at the prestigious Tuck School of Business\, Dartmout
 h College and the Henry B. Tippie School of Management at the University o
 f Iowa. He is the author of over 50 scientific articles\, he holds at leas
 t ten invention patents and has also been involved with several start-ups.
  He holds a Ph.D. in industrial engineering from École Polytechnique de Mo
 ntréal and has done post-doctoral studies in information technologies at H
 EC Montréal and NYU Stern School of Business. He is the co-director of the
  Tech3Lab\, a research laboratory and devoted to the investigation of huma
 n factors in information technologies. He is also the director of the ERPs
 im Lab and the principal inventor of ERPsim\, a simulation game to teach E
 RP concepts\, which is now used in more than 30\,000 students per year in 
 250 universities worldwide and several hundreds of organizations such as B
 oeing\, IBM and SAP.\n\nAbout the presentation\n\nNeuro-Information-System
 s (NeuroIS) relies on neuroscience and neurophysiological knowledge and to
 ols to better understand the development\, use\, and impact of information
  and communication technologies. NeuroIS seeks to contribute to the develo
 pment of new theories that make possible accurate predictions of IS-relate
 d behaviours\, and the design of information systems that positively affec
 t economic and non-economic variables (e.g.\, productivity\, satisfaction\
 , adoption\, well being). In this seminar Dr. Léger will present recent re
 search projects conducted at HEC Montreal Tech3lab to demonstrate the cont
 ributions of neuroscience tools and theories to information systems and hu
 man-computer interaction research.\n\nPanel Discussion: Following the semi
 nar\, there will be a panel of disciplinary scientists from neuroscience\,
  management\, economics\, and computational sciences. The moderator is Pro
 f. Laurette Dubé\, Chair and Scientific Director\, 91ºÚÁÏÍø Centre for the C
 onvergence of Health and Economics (MCCHE).\n
DTSTART:20200227T210000Z
DTEND:20200227T230000Z
LOCATION:Room 370\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:Brain to Society: Decision and Behavior Seminar Series with Dr. Pie
 rre-Majorique Léger
URL:/desautels/channels/event/brain-society-decision-a
 nd-behavior-seminar-series-dr-pierre-majorique-leger-312446
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