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DESCRIPTION:Transparency and Trust in the Food Chain: The importance of Dig
 itiaton and Convergence to facilitate Society 5.0 goals\n\nJohn G. Keogh\n
 \nFounder and principal advisor of Toronto-based Shantalla Inc.\, a niche 
 advisory and research firm\n\nFood chain transparency and trust has emerge
 d as growing concerns for businesses\, consumers and regulators due to rec
 urring food safety alerts\, ethical lapses in food supply chains and food 
 fraud scandals. Technology-mediated supply chain integration is of unquest
 ionable importance and facilitates the processes required to enable the sm
 ooth flow of information in extended B2B supply chains. Despite the comple
 xity\, the globalization of the food chain has brought benefits to organiz
 ations and subsequently increased consumer choice of products which were p
 reviously bounded by seasonality\, growing location\, and distribution net
 work capabilities. The emergence of various risks (i.e. food safety\, food
  fraud\, human slavery\, deforestation\, overuse of chemicals) associated 
 with building and managing complex globalized food value chains has led to
  increased focus on enhancing transparency and trust\n\nDuring this presen
 tation\, John G. Keogh will outline the complexities of today’s global Foo
 d Chain and discuss the multifaceted constructs of transparency and trust.
  He will outline the principles behind food credence claims and how firms 
 can use technology and analytical science to build trust and reduce the ri
 sk of opportunism.\n\nAbout the Series\n\nThe Convergent Innovation Webina
 r Series will feature cutting edge science\, technology and innovation in 
 agriculture\, food and health domains as well as in the behavioural\, comm
 ercial\, social and complexity sciences. These\, combined with traditions 
 from around the world\, will altogether articulate an interdisciplinary re
 search and action strategy to transform agricultural products like pulses 
 from undifferentiated commodities into higher-margin whole and value-added
  food products that support sustainable development and affordable healthc
 are. Progressively\, programs in the CI-Food webinar series will be develo
 ped for other agricultural products with high CI potential\, e.g.\, dairy\
 , fruits\, vegetables\, and others.\n
DTSTART:20200213T160000Z
DTEND:20200213T173000Z
SUMMARY:Convergent Innovation Webinar Series with John G. Keogh
URL:/desautels/channels/event/convergent-innovation-we
 binar-series-john-g-keogh-308981
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