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DESCRIPTION: \n\nMr. Johnny Boghossian\, a doctoral student at 91ºÚÁÏÍø Unive
 rsity in the Strategy & Organization area will be presenting his thesis de
 fence entitled:\n\nArtisans of Authenticity: The Emergence and Growth of M
 arkets for Artisan Cheese and Wine in Quebec\n\nDate: Tuesday\, June 13\, 
 2017\n	Time: 2:15 pm\n	Location: Room 575\, Bronfman Building\n\nAbstract\n
 \nThe process of new market emergence is a cultural phenomenon embedded in
  the market’s social environment. However\, despite widespread recognition
  of the importance of this embeddedness\, notions of place and community r
 emain at the periphery of most studies. Interesting phenomena come into vi
 ew when we focus specifically on the links between markets and the communi
 ties in which they develop. Surprisingly\, even emergent markets\, despite
  their novelty\, may come to assume an air of antiquity and authenticity\,
  as communities appropriate them as expressions of their collective identi
 ties and artifacts of local history. This thesis\, which is based on three
  papers\, extends current understanding of the process by which new market
 s are constructed and perceptions of authenticity are created\, in particu
 lar the influence of regional identity therein. The first essay is based o
 n a qualitative\, comparative study of the artisanal cheese markets of Que
 bec and Ontario\, and is based on 47 interviews conducted with actors acro
 ss the industry. The primary findings of this study are the elaboration of
  the personal and regional forms of authenticity\, with the former particu
 larly meaningful to producers and the latter a source of support to produc
 ers from other market constituents. The second essay focuses on the Quebec
  context and is based on a qualitative study of archival materials. Wherea
 s institutionalists have focused on the coercive and legitimizing roles of
  the state\, I show that the state may also imbue markets with values and 
 beliefs in pursuit of its own goals and interests\, and thereby contribute
  to the construction of 'patriotic markets'. The third study is a statisti
 cal analysis of media accounts and organizational foundings in the emergen
 t market for artisanal wines produced in Quebec. The primary finding is th
 at regional identity affects audience attention\, enabling the development
  of local markets despite the availability of higher quality alternatives.
 \n\nStudent Committee Chair:  Professor Robert David\n
DTSTART:20170613T181500Z
DTEND:20170613T201500Z
LOCATION:Room 575\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:Thesis Defense Presentation: Johnny Boghossian
URL:/desautels/channels/event/thesis-defense-presentat
 ion-johnny-boghossian-268147
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