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DESCRIPTION:The 91������ Leadership Impact Series is a free online webinar se
 ries featuring cutting-edge topics most relevant to senior executives. We 
 focus on practical strategies and peer-learning discussions\, with key lea
 rnings that lead to immediate action. With an emphasis on how management c
 an positively impact organizations and society. This executive series is h
 osted by the International Masters Program for Managers. In collaboration 
 with the 91������ International Masters in Healthcare Leadership\, 91������-HE
 C Executive MBA and the 91������ Executive Institute.\n\n\n HOW MARKETING CA
 N HELP SAVE OUR CITIES AND COMMUNITIES: A CONVERSATION WITH MARKETING GURU
  PROF. PHILIP KOTLER\n\nPhilip Kotler is known around the world as the “fa
 ther of modern marketing”\, having published over 80 books and 170 article
 s on marketing. For over 50 years he has taught at the Kellogg School of M
 anagement. Kotler’s book Marketing Management is the most widely used text
 book in marketing around the world. In his more recent publications Prof. 
 Kotler identifies ways in which “regenerative” marketing can help contribu
 te to positive social\, political\, economic\, and/or environmental reform
 . Regenerative marketing includes practices which nurture communities and 
 build local prosperity over the long term. The outcomes of regenerative ma
 rketing include value creation for customers\, employees\, and local commu
 nities. In one of his latest books Brand Activism: From Purpose to Action 
 Kotler outlines how progressive businesses are helping create a better wor
 ld.\n\nJoin the 91������ Leadership Impact Series on Sept 21 for a presentat
 ion and discussion with Prof. Kotler on how Regenerative Marketing can con
 tribute to a sustainable future.\n\nDate: Tuesday\, August 15th\, 2023\n\n
 Time: 12:00 EDT/17:00 BST/21:30 IST/13:00 BRT\n\nRegister now\n\n\n	\n	 \n\n
 \nAbout the International Masters Program for Managers (IMPM)\n\n\n  Video
  of IMPM - International Masters Program for Managers\n\n\n\nThis internat
 ional executive certificate and degree has a truly global reach with top a
 cademic partners and modules in the UK\, Canada\, Japan\, India and Brazil
 . The IMPM is designed around managerial mindsets instead of functional si
 los and is taught by world-class faculty in five top international managem
 ent schools. This unique program leverages the collective wisdom of divers
 e participants and uses innovative pedagogical tools and personalized prog
 ram support to enable behavioral change and create impact.\n\nThe IMPM tak
 es your learning beyond the confines of the classroom\, brings it back int
 o your work environment\, and creates real and lasting change. With a modu
 lar format it minimizes time away from work and family.\n\nIMPM • Internat
 ional Masters Program for Managers #1 is a consortium of five leading busi
 ness schools:\n\n91������\n	Lancaster University\n	FGV/EBAPE\n	India
 n Institute of Management Bangalore\n	Yokohama National University\n\nFor m
 ore information\, visit www.impm.org\n
DTSTART:20230921T160000Z
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SUMMARY:91������ Leadership Impact Series: Philip Kotler
URL:/desautels/channels/event/mcgill-leadership-impact
 -series-philip-kotler-349803
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