BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20260702T213436EDT-73693mxB4G@132.216.98.100 DTSTAMP:20260703T013436Z DESCRIPTION:\n\nMs. Sena Önen Öz\, a doctoral student at 91ºÚÁÏÍø in the area of Operations Management will be presenting her research propo sal entitled:\n\nCurb Drivers’ Enthusiasm: How Payment Methods\, Pricing S trategies\, and Driver Behavior Shape the Urban Parking Experience\n\n \n \nWednesday\, October 9\, 2024 at 9:00 am – 11:00 am\n\nStudent Committee Chair: Professor Mehmet Gumus and Professor Wei Qi\n\nPlease note that the presentation will be conducted on Zoom. The proposal is open only to the student and the committee members.\n\n\nABSTRACT\n\nWith growing concerns about urban congestion and the environmental impact of city transportation \, my dissertation focuses on improving urban parking systems from both a behavioral and operational perspective.\n\nThe first study examines how di fferent payment methods and hourly parking prices affect drivers’ parking behavior\, street parking occupancy\, and search time to find an available parking spot. Utilizing data from an online survey and high-resolution tr ansaction records provided by a municipal agency in a densely populated No rth American city\, this study reveals that mobile payment methods reduce parking durations\, which in turn improve turnover rates and decrease over all search times. Furthermore\, we observe that a driver’s parking behavio r is influenced by both price and payment method interaction\, making it e ssential for policy analysis to consider this interplay. With a discrete e vent simulation\, we further demonstrate that progressive pricing\, along with mobile payment adoption\, significantly impacts both search time and occupancy compared to constant pricing.\n\nThe second study investigates t he factors influencing drivers’ parking preferences. Inspired by consumer behavior theory\, this study approaches parking spaces as substitutable pr oducts and explores how drivers make choices based on the attributes of pa rking spaces. We utilize choice-based conjoint analysis to model street pa rking demand under different conditions\, such as pricing\, payment option s\, and availability. By studying substitution behavior\, our goal is to g ain insights into how drivers react to limited parking and to propose stra tegies for optimizing parking allocation in areas with high demand.\n\nThe final study develops a strategic pricing model to optimize urban parking efficiency. Recognizing the high cost of parking sensors required by exist ing models\, we aimed to design a more accessible pricing strategy that ci ties could implement without expensive infrastructure. Building on insight s from our earlier simulation study\, we use mathematical modeling to bala nce municipal objectives\, such as reducing congestion and emissions\, wit h drivers’ preferences for pricing and convenience. The study proposes pra ctical\, implementable pricing policies that enhance space utilization whi le promoting greener driving habits.\n\nThese studies provide insights for managing urban parking demand\, reducing search times\, and promoting sus tainable driving behavior. They also provide actionable recommendations fo r municipalities to optimize parking systems and reduce urban congestion. \n DTSTART:20241009T130000Z DTEND:20241009T150000Z SUMMARY:PhD Research Proposal Presentation: Sena Önen Öz URL:/desautels/channels/event/phd-research-proposal-pr esentation-sena-onen-oz-360175 END:VEVENT END:VCALENDAR