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DESCRIPTION:Sang-Pil Han\n\nAssociate Professor of Information Systems\n	WP 
 Carey School of Business\, Arizona State University \n\nHow User Adoption 
 of ChatGPT Influences Search Volume and Variety in Traditional Search Engi
 nes.\n\nDate: Friday\, September 27\, 2024\n	Time: 10:30 am - 12:00 pm EDT
 \n	Location: Bronfman Building\, Room 046\n\nAll are cordially invited to a
 ttend.\n\n\nAbout:\n\nThe rise of Large Language Models (LLMs) like ChatGP
 T is reshaping online information retrieval\, significantly altering user 
 interactions with traditional search engines. This study\, grounded in Con
 strual Level Theory and Information Foraging Theory\, delves into these ch
 anges using extensive data from Nielsen’s panels. Our findings suggest tha
 t adopting ChatGPT not only addresses immediate user queries within the pl
 atform but also encourages users to conduct broader and more frequent sear
 ches on traditional search engines. Specifically\, we observe a notable 33
 .0% increase in users’ product-related searches on major search engines\, 
 including Google and Bing\, following their adoption of ChatGPT. This surg
 e is particularly pronounced for high-construal-level searches\, such as b
 road product categories and general attributes\, compared to low-construal
 -level searches that focus on specific brands. Additionally\, we document 
 an expansion in the diversity of search keywords on traditional search eng
 ines\, indicating a richer and more varied search landscape. Lesser-known 
 brands are gaining increased visibility\, demonstrating a long-tail effect
  where LLMs promote a broader array of options. Contrary to concerns that 
 LLMs might disrupt traditional search engines\, our results indicate that 
 they act as complementary tools\, enhancing the scope and depth of user se
 arches. These insights highlight the necessity for academics\, search engi
 ne operators\, and marketers to adapt strategically to the evolving dynami
 cs of the search industry.\n
DTSTART:20240927T143000Z
DTEND:20240927T160000Z
LOCATION:Room 046\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:Business & Management Research Centre: Sang-Pil Han
URL:/desautels/channels/event/business-management-rese
 arch-centre-sang-pil-han-359864
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