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DESCRIPTION:\n\nMs. Tianfeng Shi\, a doctoral student at 91şÚÁĎÍř 
 in the area of Marketing will be presenting her thesis defense entitled:\n
 \nFour Essays on Consumption Behavior in the Circular Economy\n\n \n\nFrid
 ay\, June 28\, 2024 at 1:00 p.m.\n	(The defense will be conducted on Zoom)
 \n\nStudent Committee Chair: Professor Emine Sarigollu\n\nPlease note that
  the presentation will be conducted on Zoom. If you wish to attend the pre
 sentation\, kindly contact the PhD Office.\n\n\nABSTRACT\n\nThe circular e
 conomic (CE) model of production and consumption serves as a sustainable a
 lternative to the prevailing linear 'take-make-waste' model by significant
 ly reducing the environmental impacts of economic growth. For the CE to be
  effective\, consumer participation is essential. This thesis investigates
  consumer participation in the CE through four essays\, focusing on produc
 t purchase and usage behaviors that extend product lifespans (PLE)\, which
  is vital for the successful implementation of the CE. The first essay exa
 mines PLE-oriented product use behaviors\, such as product care and upcycl
 ing. Based on a systematic literature review\, this essay develops a conce
 ptual framework that summarizes factors influencing these behaviors. This 
 framework consists of two dimensions\, product use stage and product value
  type\, that explain how factors occurring at different product use stages
  shape consumers’ perceptions of product value and PLE-oriented product us
 e behaviors. The second and third essays employ qualitative (consumer inte
 rviews) and quantitative (survey) research methods\, respectively\, to stu
 dy a specific PLE-oriented product use behavior identified in the first es
 say\, namely consumer upcycling. This behavior is one of the most resource
 -efficient practices to realize the CE vision\, more so than other practic
 es like recycling\, but remains under-explored. In these two essays\, we e
 xamine the internal motivations behind consumer upcycling\, and further ex
 plore its relationship with purchase of commercial upcycled products. The 
 findings show that perceived competence is the strongest internal motivati
 on for consumer upcycling\, followed by waste prevention and frugality. Mo
 reover\, we reveal a positive relationship between consumer upcycling and 
 upcycled product purchase. This relationship is particularly evidenced by 
 the finding that consumers who are motivated by waste prevention\, social 
 connectedness\, and emotional attachment to do upcycling are more inclined
  to buy upcycled products. The fourth essay investigates consumer evaluati
 on of upcycled products\, specifically by examining the effect of product’
 s visual past identity\, which is unique to upcycled products. In six expe
 riments\, we found that when upcycled products retain a high visual connec
 tion to their past identities\, it negatively affects their evaluations th
 rough increasing perceived intrusiveness and decreasing perceived usefulne
 ss. Collectively\, the four essays in this thesis enhance understanding of
  how consumers can contribute to the CE through their product purchase and
  use behaviors. The identified antecedents of these behaviors provide prac
 tical implications for practitioners to develop effective marketing strate
 gies (e.g.\, communication\, product design) to promote and facilitate con
 sumers’ adoption of these behaviors.\n
DTSTART:20240628T170000Z
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SUMMARY:PhD Thesis Defense Presentation: Tianfeng Shi
URL:/desautels/channels/event/phd-thesis-defense-prese
 ntation-tianfeng-shi-357781
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