News
Marketing for today鈥檚 savvy consumer
Published: 11 May 2018
The old marketing tricks no longer seem to apply, as today鈥檚 consumers are taking to the internet to educate themselves about their product choices.
Retailers have been quick to notice the growing skepticism toward advertising and have adapted by including more educational information in their messaging, affirms Desautels lecturer Dr. Robert Soroka.
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
