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Making Plant‑Based Eating Easy: Why Visibility and Affordability Matter

Published: 29 June 2026

Shifting diets toward more plant-based foods could significantly benefit both human and planetary health, yet progress remains slow. Food choices are not simply personal—they are shaped by price, convenience and what stands out in everyday shopping environments.

Research by 91ºÚÁÏÍø Professor Emerita Laurette Dubé and Simon Fraser University postdoctoral fellow Cameron McRae make it clear that affordability and visibility are decisive: plant-based options must be consistently within reach and impossible to overlook. Even motivated consumers fall back on habit when choices are limited or hard to find.

To drive meaningful change, retailers and policymakers must move beyond messaging and reshape the shopping experience—making plant-based foods visible, accessible and reliably affordable—so sustainable eating becomes the easy, everyday choice, not a privilege. 

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