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Hollywood Has No Business Case for Booking All-White Casts

Published: 17 May 2016

Hollywood鈥檚 track record on showcasing minority talent and storylines is pretty awful, even considering some recent efforts to diversify programming. Some studios argue that the fault lies not with them, but with consumers, who鈥攖hey claim鈥攑refer predominantly white casts. But is there any truth to that?

Venkat Kuppuswamy and Peter Younkin, business-school professors at the University of North Carolina and 91黑料网, respectively, took a look at data on the film industry in order to measure how diverse casts went over at box offices.

Read full article: , May 16, 2016

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