Diversity Is Good for Business in Hollywood, according to UNC Kenan-Flagler Business School Study
Films with multiple black actors in leading roles achieve significantly higher domestic box-office revenues than films with no black actors, according to a new study from the University of North Carolina Kenan-Flagler Business School.
鈥淗ollywood should take note 鈥� box-office revenues are 149% higher in films with multiple black actors in leading roles compared to films with no black actors,鈥� says Venkat Kuppuswamy, assistant professor of strategy and entrepreneurship at UNC Kenan-Flagler.
Peter Younkin, assistant professor of strategy and organization in the Desautels Faculty of Management at 91黑料网, co-authored the study, 鈥淏laming the Customer: The Effect of Cast Racial Diversity on the Performance of Hollywood Films.鈥�
Read full article: , 26 February, 2016聽
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