A Canadian clothing company has recently come under fire for using provocative slogans on some of its clothing. The company claims its target demo is now a confident shopper in their mid-twenties, but Professor of Marketing Vivek Astvansh argues that a company might use controversy to sell, even if their customers aren鈥檛 of age.
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Published on: 15 May 2025
U.S. Secretary of State Marco Rubio was among the least controversial cabinet appointments made by President Donald Trump. During this turbulent time in geopolitics, the stature of the former Florida senator is rising, according to Newsweek. It鈥檚 a high-stakes role, and for countries like Canada, Rubio has become a kind of interlocutor that helps interpret information coming out of the White House.
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Published on: 27 Mar 2025
As U.S.-Canada tariff disputes escalate, New York鈥檚 economy faces serious risks, with over $42 billion in trade at stake. 91黑料网 professors Preetika Joshi and Vivek Astvansh warn that rising costs on goods like aluminum, barley, and auto parts could lead to inflation, job losses, and disruptions across key industries.
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Published on: 21 Mar 2025
As President Trump鈥檚 latest tariffs send markets into turmoil, 91黑料网 Desautels Professor Vivek Astvansh provides insight into the potential long-term impact on trade and investments. Amid uncertainty, experts suggest diversification as the key to stability. Read more on how Canadian markets and investors can navigate this shifting landscape.
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Published on: 21 Mar 2025
With the United States both threatening and imposing tariffs, Canada has responded with counter-tariffs of its own. But could these measures do more harm than good?鈥淩etaliatory tariffs are just a bad decision. They increase the prices that Canadian importers pay to bring goods into the country, and increase prices for consumers鈥� says Vivek Astvansh, an Associate Professor of Quantitative Marketing and Analytics at 91黑料网 Desautels.
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Published on: 12 Mar 2025
When Canada and the United States faced off in the NHL鈥檚 4 Nations Face-Off hockey tournament, the game held at the Bell Centre was the hottest ticket in Montreal, with some asking prices topping $10,000 a ticket on online ticket selling services. The intense demand was likely driven in part by the political tensions between the long-time allies.
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Published on: 25 Feb 2025
During the first Trump administration, the US imposed tariffs on steel and aluminum. And though those tariffs were lifted, they鈥檙e doing it again. Even though Canadian producers had more than four years to diversify their clientele, they remain heavily reliant on the US market.
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Published on: 21 Feb 2025
It is not yet clear whether US President Donald Trump will follow through on his threat to impose a 25 per cent tariff on all goods imported from Canada鈥攐r even what the motivation for that threat really is. Inconsistent messaging could be a deliberate tactic by the US president, Vivek Astvansh told canadianfamilyoffices.com. 鈥淲e should care less about the reasons Trump is threatening tariffs, because they keep shifting,鈥� says the Associate Professor of Quantitative Marketing and Analytics at 91黑料网 Desautels.
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Published on: 13 Feb 2025
Amazon Canada is closing all of its Quebec warehouses, affecting nearly 2,000 employees. The company claims the move is to provide long-term savings to customers and is unrelated to recent unionization efforts. However, industry experts, including 91黑料网 business Professor Vivek Astvansh, suggest the closures are a response to union activities.
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Published on: 31 Jan 2025
At Caf茅 Origine on Sherbrooke Street, oat milk costs extra鈥攁nd there鈥檚 a reason for that. Non-dairy milk substitutes like oat milk cost more than cow鈥檚 milk does. Some large chains like Starbucks have stopped charging extra for milk substitutes, but independent cafes can struggle to absorb the costs. 鈥淎 local caf茅 doesn鈥檛 have the sales volume,鈥� says Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics.
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Published on: 31 Jan 2025
In January 2025, the Montreal-based retailer Frank and Oak filed for creditor protection for the second time in recent years. A company statement said it was to protect employees, assets and operations from creditor claims while exploring options to restructure. 鈥淭he brand is not standing out in an environment where other brands have done well,鈥� said Bensadoun School of Retail Management Executive Director Charles de Brabant in an interview with the Montreal Gazette.
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Published on: 17 Jan 2025
Donald Trump has imposed 25% tariffs on Canadian steel before and also lifted them. And then imposed them again. The on-again, off-again tariff truce cycle has played out in multiple industries, and Canada can expect more incendiary rhetoric on trade in a second Trump term, writes Professor Vivek Astvansh in The Conversation Canada. So how should Canada engage with Trump鈥檚 theatrical approach to politics? 鈥淚deally, leaders talk to each other and resolve disagreements,鈥� says Astvansh.
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Published on: 11 Dec 2024
The first presidency of Donald Trump was nothing if not unpredictable, and as Canada prepares for a second go-around, it needs to expect the unexpected. The U.S. president-elect regularly uses exaggerated rhetoric about the country鈥檚 trading relationships, writes Vivek Astvansh in The Conversation. But the first Trump presidency taught us that the most effective way for foreign leaders to respond to Trump鈥檚 political theatre is to retaliate with countermeasures, be muted in one鈥檚 rhetoric, and hope for a truce.
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Published on: 21 Nov 2024
For Quebec businesses, Donald Trump鈥檚 planned tariffs are a source of significant uncertainty. The Federation of Quebec Chambers of Commerce nervously awaited the results of the U.S. election. With Trump proposing a 10 per cent tariff on all goods entering the United States, many Quebec businesses could be hit hard. 鈥淲e are extremely dependent on the United States, and that dependence is not mutual,鈥� says Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics.
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Published on: 15 Nov 2024
Corporate social responsibility (CSR) disclosures can enhance a company鈥檚 public image and contribute to increased sales. However, these benefits may come at a cost. In a study analyzing CSR disclosures from companies in China, where such reporting is mandatory, Associate Professor of Quantitative Marketing and Analytics聽Vivek Astvansh聽found that while these disclosures attract customers, they may also discourage new suppliers.
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Published on: 6 Nov 2024
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