About sixty entrepreneurs from Vaudreuil-Soulanges region joined Desautels faculty and staff for a conference on best practices in retail.
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Published on: 20 Apr 2023
E-commerce has made it possible to order almost anything online, but that has made it more challenging for brick-and-mortar retailers to attract shoppers and with more stores sitting vacant, some shopping malls have gotten creative, and added temporary pop-up activities like roller skating and haunted houses. Before the pandemic, commercial landlords demanded multi-year leases, said Charles de Brabant, executive director at 91黑料网鈥檚 Bensadoun School of Retail Management.
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Published on: 20 Apr 2023
For years, paparazzi have been clicking candid shots of Justin Bieber cradling Tim Hortons coffee cups, but it still came as a surprise to see Biebs Brew become an official menu item at Canada鈥檚 most popular coffee chain. The novelty aspect of this type of collaboration can help drive sales, said Charles de Brabant in a story in The Globe and Mail. Biebs Brew might only be available for a limited time, but some collaborations can last for decades 鈥� like those between athletes and apparel brands.
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Published on: 6 Jul 2022
You might not know Shein鈥檚 brand, but chances are you鈥檝e seen their clothing. The Chinese fast fashion company has quickly and quietly grown into an e-commerce giant. Shein targets young shoppers with an online-only business model and rock-bottom prices. They have been able to scale quickly because without physical shopfronts, Shein can sell anywhere that it can ship their products. But companies shouldn鈥檛 try to compete with Shein on price, according to Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management.
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Published on: 18 May 2022
During lockdowns, access to luxury services was severely limited. Fine dining establishments were reduced to haute cuisine in take-out containers, and spas forced to close altogether. But some shoppers have tried to fill that void with consumer goods. Everyone鈥檚 life was disrupted, but those who kept their jobs had some extra money in their pocket, and many of them spent it, says Charles de Brabant, Executive Director of the Bensadoun School of Retail Management.
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Published on: 23 Mar 2022
Workers in the service industry have often endured low wages, few benefits, and poor treatment. The pandemic has changed what they are willing to accept, and employers can no longer afford to treat workers like they can be easily replaced, says Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management. With workers in high demand, many will simply move on from a bad situation, but companies can help reduce the strain on their workforce through measures like reduced operating hours.
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Published on: 17 Mar 2022
In recent weeks, the highly transmissible Omicron variant has dampened once-sunny retail forecasts for 2022. But according to Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, Canadian retailers may experience a sizable increase in sales after emerging from the latest round of lockdowns.
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Published on: 11 Jan 2022
Between historically high levels of demand and ongoing supply shortages, holiday shoppers will have to get creative with their gift-giving this year, says Charles de Brabant, Executive Director of the Bensadoun School of Retail Management. As delayed shipments and back orders become the new normal, consumers may have to wait until February or March 200 for heavily discounted wish list items to finally hit the shelves.
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Published on: 19 Dec 2021
Sequoia Capital recently valued the luxury fashion e-commerce platform, Ssense, at $4.1 billion. Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, attributes the company鈥檚 success to its ability to appeal to its Gen Z and millennial target audience. This decision is a marked contrast to many other luxury retailers who try to satisfy too many consumer groups, he says.
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Published on: 1 Dec 2021
Anticipating supply shortages, consumers began shopping for holiday gifts as early as September, says Charles de Brabant, Executive Director of the Bensadoun School of Retail Management. Looking ahead to Black Friday, he predicts huge crowds and empty shelves amid surging demand.
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Published on: 26 Nov 2021
According to Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, investing in smart technologies may help retailers profit in the long-term despite a steep upfront cost. In a pandemic world, frictionless alternatives to face-to-face interactions prioritize consumer safety, which could lead to increased brand loyalty and in-person browsing.
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Published on: 22 Sep 2021
The labour shortage created by the pandemic forced many large retailers to decrease their hours of operation, leading to significant revenue losses, particularly over weekends. As the academic year progresses, Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, predicts more students will be willing to work weekends if it means regaining some semblance of normal, pre-pandemic life.
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Published on: 22 Sep 2021
Retail experts like Charles de Brabant, Executive Director at the Bensadoun School of Retail Management, are signaling the rise of revenge shopping, a phenomenon describing how consumers purchase more for pleasure as retailers re-open their doors to the public. Clothing retail will see a particular uptick in sales, de Brabant predicts, along with home decoration and renovation. But consumer behaviour continues to evolve in response to the pandemic, and retailers must be ready to adapt to budget, time, and safety concerns.
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Published on: 12 Aug 2021
Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, provides insights on the $5 billion, Montreal-based luxury clothing retailer, SSENSE.
The company's success, he says, bodes well for the fashion industry in Montreal. It鈥檚 a chance for high-end retail brands to build into a niche group of customers yet unreached, particularly millennials with deep pockets.
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Published on: 10 Jun 2021
The retail innovation lab at the Bensadoun School of Retail Management is redefining the way technology and consumer behaviour impacts the retail experience. Professor Maxime Cohen and Charles de Brabant reflect on the push for a safer, more frictionless experience in the wake of the COVID-19 pandemic.
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Published on: 13 May 2021
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