/channels/news_feeds/all/term/Siddhanth%20Mookerjee/rss en /channels/channels/news/frictionless-e-commerce-encourages-impulse-buys-371445 <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Today’s online retail experience is built for convenience, removing nearly every barrier between browsing and buying. “E-commerce has reduced the friction of the purchasing process,” says <a href="/desautels/siddhanth-mookerjee">Siddhanth Mookerjee</a>, an Assistant Professor of Marketing at the <a href="/bensadoun-school/">Bensadoun School of Retail Management</a>.</p></div></div></div><div class="field field-name-field-published-date field-type-datestamp field-label-hidden"><div class="field-items"><div class="field-item even"><div class="custom-multi-date"><div class="multi-date first"><span class="label">Published: </span><span class="day">23 </span><span class="month">February </span><span class="year">2026</span></div></div></div></div></div> Mon, 23 Feb 2026 20:45:44 +0000 webfull 216157 at /channels