91�� News - Saurabh Mishra

Saurabh Mishra appointed to Editorial Review Board of JAMS

webfull — Thu, 17 Aug 2017 13:39:31 +0000

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS).

JAMS is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Published: 17 August 2017

How good marketing can make social responsibility profitable

webfull — Thu, 09 Feb 2017 16:07:31 +0000

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Published: 9 February 2017

Marketing Corporate Social Responsibility: Tips for B2B enterprises

webfull — Fri, 11 Mar 2016 15:11:53 +0000

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, 91�� and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

Published: 11 March 2016

Does CSR create shareholder wealth?

webfull — Tue, 08 Mar 2016 14:59:15 +0000

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer. However, the primary responsibility of managers of corporations, particularly of the publically owned ones, is not to increase social welfare but to maximize the returns on investments of their shareholders.

Published: 8 March 2016

Socially responsible behavior boosts profit - if marketing is strong

webfull — Thu, 03 Mar 2016 18:24:27 +0000

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.

According to a new study by Modi and Saurabh Mishra, an associate professor at 91��, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Published: 3 March 2016

Corporate social responsibility and shareholder wealth: The role of marketing capability

webfull — Wed, 10 Feb 2016 15:51:50 +0000

Authors: Mishra, S., Modi, S.B.

Publication: Journal of Marketing

Abstract:

Published: 10 February 2016

Shareholder value implications of service failures in triads: The case of customer information security breaches

webfull — Wed, 09 Sep 2015 13:51:25 +0000

Authors: Modi, S.B., Wiles, M.A., and Mishra, S.

Publication: Journal of Operations Management

Published: 9 September 2015

Shareholder value implications of service failures in triads: The case of customer information security breaches

webfull — Wed, 18 Mar 2015 17:49:50 +0000

Authors: Modi, S.B., Wiles, M.A., Mishra, S.

Publication: Journal of Operations Management, forthcoming

Published: 18 March 2015

Interview: Saurabh Mishra

webfull — Thu, 20 Mar 2014 14:41:39 +0000

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.

There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.

Read full article: Managing Partner

Published: 20 March 2014

"Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk," Journal of Business Ethics

webfull — Fri, 24 Jan 2014 16:26:33 +0000

Authors: Mishra, Saurabh; Modi, Sachin B.

Publication: Journal of Business Ethics, October 2013

Abstract:

Published: 24 January 2014

91������ News - Saurabh Mishra

Saurabh Mishra appointed to Editorial Review Board of JAMS

How good marketing can make social responsibility profitable

Marketing Corporate Social Responsibility: Tips for B2B enterprises

Does CSR create shareholder wealth?

Socially responsible behavior boosts profit - if marketing is strong

Corporate social responsibility and shareholder wealth: The role of marketing capability

Shareholder value implications of service failures in triads: The case of customer information security breaches

Shareholder value implications of service failures in triads: The case of customer information security breaches

Interview: Saurabh Mishra

"Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk," Journal of Business Ethics

91�� News - Saurabh Mishra