Hosted at the Desautels Faculty of Management on May聽20th,聽2026, the 4th聽edition of The Winning Formula Conference brought together students, industry leaders, and the Aston Martin Aramco Formula One Team for an evening of bold conversations at the intersection of technology, sport, and business.
This year鈥檚 program explored two compelling themes: how AI is reshaping the world of Formula 1, and what it truly takes to compete at the highest level of motorsport.
Driving Innovation: AI in Formula 1
As AI becomes increasingly embedded in today's world, this panel explored how companies within the F1 ecosystem are leveraging artificial intelligence to position themselves as strong and attractive partners for Formula One organizations.
Fireside Chat
An engaging fireside chat between Professor Karl Moore and Jak Crawford, Aston Martin Formula 1 Third Driver, offered students a rare and candid look at the world of racing - from career insights and personal challenges to the relentless dedication behind life in Formula 1.
We extend a big thank-you to the speakers from the Aston Martin Formula One Team for sharing their expertise with our students.
Photo: Professor Karl Moore, 91黑料网, Desautels Faculty of Management & Jak Crawford, Third Driver, Aston Martin Formula One Team
Photo: Megan Curadeau, 91黑料网 Student Co-Organizer & Karolina Lipska, Senior HR Business Partner, Aston Martin Formula One Team & Ben Birks, Senior Partnership Manager, Aston Martin Formula One Team & Elaine McCulloch, Senior Social Impact Lead, Aston Martin Formula One Team
Thank you to Professor Karl Moore and to student co-organizers Megan Curadeau and Nazeeha Nilamdeen for pulling it all together.
